NTT Research and Development 2009 Review of Activities

Overview

[Personalized viewing]

Presents information on content selected from the huge VOD^*1 libraries offered by IPTV services according to a viewer's profile (attributes).

[Coordination of IPTV and mobile communication]

Associates an IPTV terminal with a cell phone terminal to allow data sharing, thus enabling enjoyment of IPTV services in various situations.

Features

• Recommends content according to family or individual profiles
• Dynamically and seamlessly links multiple recommendations for distribution as a single item of content (insertion of program publicity video; virtual promotion channel)
• Presents efficient personalized content information on the cell terminal using metadata shared with IPTV (mobile ECG^*2)
• Sharing of resume and bookmark data, etc. between different terminals such as a cell terminal and an IPTV terminal

Application scenarios

• A service for listing the action movies you like by simply connecting to a TV
• A service for viewing channels of promotional programs that you select yourself
• A language learning service that lets you use time efficiently by resume viewing while commuting or during work breaks rather than only when in front of the TV
• Smooth viewing of interesting items selected from recommendations displayed on a cell phone and registered for TV viewing on the weekend

• *1 VOD: Video On Demand
• *2 ECG: Electronic Content Guide