NTT Research and Development 2009 Review of Activities

Overview

MyBoom is a technology that extracts the interests of a user as keywords from that user's web-browsing history. Linking keywords with news searches and image searches makes it possible to provide an information-search service (easily accessible from PCs or mobile phones) that incorporates user interests in the search results. Since the histories of all internet sites browsed by the user's PC (that is, not just specific sites) are utilized, the whole range of interests of the user can be grasped.

Features

• Keywords with specific levels of importance can be extracted preliminarily from analysis of Wikipedia^* and search-query logs on the Internet. Used in accordance with the score of the Web-browsing history, MyBoom can extract keywords of interest with high precision
• Web-browsing histories (including HTML files) are automatically saved (with all sites as subject matter), and all a user's interests can be grasped
• Since user-interest keywords are automatically extracted from HTML files of all Web sites previously browsed, potential interest can be extracted

Application scenarios

• Linked topics to Web pages browsed on a PC are also gathered on mobile phones, etc.
• Recommended-product information and advertisements are sent according to a user's keywords of interest
• Using keywords from browsed Web pages, summaries are presented, and users efforts to check back are supported

• * Wikipedia: An on-line encyclopedia administered by Wikimedia Foundation, Inc. (http://ja.wikipedia.org/)