The R&D activities at NTT are aimed at making the company a “ Value Partner ” that customers will continue to choose and that strives to achieve speedy R&D through open innovation. They are also expected to contribute to realization of medium-term management plan. The logo is indicative of NTTfs broad range of R&D activities leading towards expanded business opportunities.
- The yellow area represents the “land” expressing the importance of taking a step by step approach.
- The blue area represents the “sea” and “sky” expressing the business partners and the needs to the market.
- The layout of the logofs the elements express the moment of the seed and the water and the environment all coming together, the moment new value is created and unleashed from the center of circle. The coming together seed water and environment bring forth buds and sprouts and trees, all of them becoming part of the environment.
- The elements are also meant to show two part, coming together to form a sphere, or two hands coming together to shake to form a mutual bond of trust and respect.