The NTT Group Strives to Become a
Service Creation Business Group via Concerted Efforts.

Management Strategy

Management Strategy of the NTT Group

The telecommunications market is in a period of great transition, experiencing the rapid spread of broadband services and the ongoing convergence of fixed line and mobile communications, as well as telecommunications and broadcasting. In response to this changing market, the NTT Group announced its Medium-Term Management Strategy in November 2004 setting the chief goals of establishing a high-quality and flexible Next-Generation Network (NGN), constructing a broadband access infrastructure and offering broadband and ubiquitous services to meet diverse customer needs.

In line with the Medium-Term Management Strategy, we steadily promoted business activities, such as commencing commercial-use NGN services. As a result, the infrastructure for our future services is getting ready. Foreseeing the Group's future business activities and structure, we announced a new Medium-Term Management Strategy, "Road to Service Creation Business Group".

As a Service Creation Group, the NTT Group intends to engage in its business activities toward the full-scale development of broadband and ubiquitous services in fiscal 2012.

November 2004: Announced the Medium-Term Management Strategy.
November 2005: Formulated an action plan for the Medium-Term Management Strategy.
December 2006: Commenced the NGN field trial.
December 2007: Finished the NGN field trial.
February 2008: Commenced the Next-Generation Service Joint Creation Forum activities.
March 2008: Commenced offering NGN commercial-use services.
May 2008: Announced a new Medium-Term Management Strategy, "Road to Service Creation Business Group"

Broadband and ubiquitous services rollout strategy

Creating and rolling out broadband and ubiquitous services in accordance with customer needs, leveraging full-IP network infrastructure
Driving the transformation of business portfolio centering on IP and solution businesses
Promoting reforms to the business operations of group companies in conjunction with the transformation of business portfolio