NTT Group Showing B2B2X Business Model Cases at CeBIT 2017, the World's Biggest IT Trade Fair
The NTT Group (Nippon Telegraph and Telephone Corporation and its subsidiaries and affiliates) will be exhibiting in the Japan Pavilion at CeBIT 2017, to be held for five days from Monday, March 20 to Friday, March 24, 2017 (local time) at the Deutsche Messe (Hanover Exhibition Grounds), Hanover, Germany.
Exhibits by Group companies will show representative and forward-looking examples of the NTT Group B2B2X business model, introducing new value produced in each industry field in collaboration with a wide range of business partners.
Use cases are introduced from the entertainment field on applying technology to make sports events more competitive and increase fan engagement.
Examples are introduced of collaboration with partners across multiple industry and application fields, making use of edge/cloud computing, AI, and sensing technology, etc.
Field Trial with US INDYCAR Racing Team Chip Ganassi Racing
- NTT DATA conducted a field trial using the ability of hitoe®, functional material that can measure biometric information continuously simply by being worn, to visually monitor the physical skills and movements of race drivers as they drive under the extreme conditions of a US INDYCAR Series race.
- While working to further raise the precision of the measured data, NTT DATA will analyze the correlation between biometric information and vehicle state with the aim of visualizing the driver's physical skills, moviments, and and use of the body.
Digital Technologies Creating New Ways of Enjoying Sports Events
- The latest digital technology is being used in smart stadium projects at places like NACK5 Stadium, home to a J-League football club Omiya Ardija, on the concept of "connect, expand, enjoy."
- Based on a high-density Wi-Fi environment for fast network access even in a stadium full of users, various video content is distributed in real time to the club smartphone application, providing new ways of watching matches. Exclusive coupons distributed by the application encourage stadium-goers to visit shops near the stadium, helping to make the club and fans a core part of the community and boosting the local economy.
Obtaining Biometric Information from hitoe® Wearable Sensors to Share the Thrill of Sports
- NTT Group member Dimension Data, as official technology partner of the Tour de France, is providing truly innovative race viewing experiences by means of an advanced digital analysis platform, including worldwide real-time distribution of rider tracking information during races.
- Team Dimension Data, the company's road racing team, has compiled an outstanding record at the Tour de France and other of the world's top races.
- The NTT Laboratories, making use of the functional material hitoe® capable of measuring biometric information simply by being worn, is aiming to realize race watching experiences full of realism and conveying the thrill of sports, making visible even the internal state of riders.
The Digital Archiving Project of the Vatican Apostolic Library
The Vatican Apostolic Library has commissioned a project to create an online digital archive to preserve its manuscripts for future generations. This activity will form part of an enduring cultural legacy. NTT DATA has agreed to participate in the Vatican Apostolic Library digitization project, recognising that it is an endeavour that can be considered a major contribution to humanity. In April 2014, NTT DATA began working on the project, with plans to digitize approximately 3,000 handwritten manuscripts over the course of the next four years. The overall project is intended to digitally archive all manuscripts preserved in the Library, amounting to some 82,000 specimens and 41 million pages.
The project is of paramount importance for the preservation and dissemination of knowledge in the service of culture throughout the world.
4K Video Transmission at the Pinnacle of Broadband Infrastructure
- The NTT Group, while promoting optical broadband technologies for faster networks, is building a platform for high-quality, highly reliable video transmission and distribution service.
- T Plala, making use of the NTT Group platform, launched Hikari TV as an IP video distribution service, enabling movies, music, and various other content to be enjoyed simply by connecting a TV set to the optical broadband network via a dedicated tuner.
- Coming next, the diverse technologies and network infrastructure of the NTT Group will further expand the possibilities for content enjoyment, including higher-quality audio with lossless compression, as well as VR and 8K super high-resolution video.
An Interactive Exhibit Merging Advanced Technology with Traditional Culture
- An interactive exhibit lets visitors experience the facial transformations (henshin) of a kabuki actor wearing a kumadori mask, with traditional kabuki makeup. In so doing, they briefly enter the mysterious world where Japan's traditional culture and advanced technology come together.
- This is an example of the Amplified Experience (AX) concept—extracting key aspects of a performance, etc. and making them transcend reality—by which NTT will be proposing new services and entertainment.
Light Projection Technique Based on Human Perception of Visual Information, Merged with the Highest Level of Art Cloning Technology to Create a New Experience
- Deformation lamps is a new light projection technique emerging from research on the human sight mechanism in the NTT Communications Science Laboratories. Unlike conventional projection mapping technology, this technique creates the impression of real movement in a still image or solid object by projecting light that imparts only movement to the static target.
- In this exhibit, deformation lamps are used to give movement to what is essentially a static image, in this case a self-portrait against a blue swirling background by Vincent van Gogh (March 30, 1853 to July 29, 1890), as replicated with high accuracy by cultural-property cloning technology emanating from research in the Arts & Science Lab of Tokyo University of the Arts (Tokyo University of the Arts COI).
Making Urban Transportation Smarter by Supporting Safe Drive and Smoothing Flow of People and Vehicle
- NTT Group is carrying out initiatives toward prevention of traffic accidents, using diverse sensing technologies and AI, for use in buses and other public transportation, and in autonomous driving, for which practical implementation is nearing.
Smart City initiatives are also under way, using big data analysis and various smart navigation technologies to optimize the flow of people and vehicles in urban areas with heavy traffic and crowd.
- Support Safe Operation of Transportation Industry with wearable sensors
- Supporting safe autonomous driving through sensing technologies for people and vehicles
- Alleviation of traffic congestion and trouble-free traffic flow with optimized signal control technology
- Smart- navigation in international airports and main terminal stations
Making Factories Smarter for Advanced Production and Safe, High Quality Manufacturing
- In the Industry 4.0 (Fourth Industrial Revolution) trend aimed at transforming the manufacturing industry, NTT Group is applying IoT, A,I and other leading-edge technologies, and is collaborating with various partner firms, to support the advancement of the manufacturing industry, raising productivity and reducing down time.
Solutions that lead to real-time accident prediction and preventive maintenance are being provided, drawing on edge computing, sensing devices, and other IoT technologies, Anomaly noise detection using AI, and Deep Learning based on temperature and other environmental data.
- Advancement of manufacturing and production through smart-factories
- Quality prediction in chemical plants by environmental sensing
- Anomaly noise detection in large machine tools
- Smart glass for remote support of on-site work by hands-free operation
Making realize for the Next Generation Smart Agriculture and Contributing to Japan's Food Culture by ICT
- Making use of sensors and other IoT technologies and applying AI and big data analysis, we are pursuing optimization of the crop growing process matched to the natural environment, and working to predict harvesting periods.
- In Sake rice project, we aim to establish methods for growing high-quality rice just right for making Japanese sake, and to improve quality management.
- Collaborating with agricultural machinery manufacturer Kubota, and applying with NTT Group's research development technologies and IT services, we have begun initiatives seeking greater efficiency with smart-agricultural machinery and more profitable agriculture through precision farming.
- Nurturing of crops and quality management using AI and IoT technology —Sake rice project—
- Enhancing efficiency by smart agricultural machinery and field sensing"
Shinagawa Season Terrace
Area Value Creation and Urban Revitalization
- Shinagawa Season Terrace is a large-scale public-private sector development project, carried out by the Tokyo Metropolitan Government and four private enterprises, including NTT Urban Development Corporation of the NTT Group, and taking advantage of Japan's multi-level city planning.
- Making effective use of space above a wastewater reclamation center, a greenery area of 3.5 hectares was built. The complex uses renewable energy from sun, wind, and water, and includes heat supply facilities that take advantage of the temperature differential of wastewater heat. In these and other ways, it is a model "ecological infrastructure" for designing sustainable cities.
- Boasting one of the most advanced seismic isolation structures in Japan, the facility is designed for greater safety, and supports business continuity planning in preparation for wide-area power outages and water shutoff due to a major disaster. These features enable business activities to be carried out in peace of mind.
Supporting Japanese Sake Culture with IT, from Rice Growing to Brewing and Distribution
- In support of the history and traditional culture of Japanese sake, born of the Japanese climate and brightening everyday life, NTT Group is contributing to more stable and labor-efficient production of sake rice, as well as to the encapsulation of know-how. We also provide multifaceted support with IT, from growing sake rice to Japanese sake brewing and distribution.
- Agriculture: Trials are being conducted in which environmental data such as water levels and temperatures, collected with a low-cost network of sensors in expansive rice paddies, is analyzed along with aerial images from agricultural drones, using AI and big data analysis, to improve the quality and yield of sake rice.
- Manufacturing: Supporting quality management, sensors watch over the long and complex brewing process, in which the power of yeast creates delicate flavors from rice and water as the only raw materials.
- Distribution: To ensure Japanese sake, sensitive to the environment, reaches consumers with no loss of flavor, we are expanding our involvement also to quality control in the distribution process, including control of temperature and humidity during transportation.
World-leading Accomplishments from R&D as the Foundation for the Next-generation Society
At NTT research laboratories, we are creating technologies with competitive advantages that provide the NTT Group with the source of its growth, and engaging in development work aiming at improved cost efficiency. We also develop technologies in collaboration with partners toward new value creation, and engage in leading-edge R&D with an eye on the future.
Innovative R&D is being conducted toward producing new value from the huge volume and diversity of data obtained as the IoT advances. One theme is quantum neural network research, giving birth to brand new concepts for information and communications processing by employing techniques for quantum mechanical control of light and matter. Another active area of R&D is security technology attempting to realize ultimate protection of privacy in data, enabling data to be processed securely while keeping it completely invisible, and returning only the results desired by the user.
The IoT society demands greater than ever convenience and security. NTT leading-edge technology is contributing also in the area of basic research.