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Smart Studium

- Enhanced sports entertainment -

Digital Technologies Creating New Ways of Enjoying Sports Events

  • The latest digital technology is being used in smart stadium projects at places like NACK5 Stadium, home to a J-League football club Omiya Ardija, on the concept of "connect, expand, enjoy."
  • Based on a high-density Wi-Fi environment for fast network access even in a stadium full of users, various video content is distributed in real time to the club smartphone application, providing new ways of watching matches. Exclusive coupons distributed by the application encourage stadium-goers to visit shops near the stadium, helping to make the club and fans a core part of the community and boosting the local economy.