Establishment of our CSR Priority Activities

Establishment of our CSR Priority Activities
Formulation process 1
Formulation process 2

Uniting as a Group behind CSR activities focused on global society

After adopting our NTT Group CSR Charter in June 2006, we established our NTT Group CSR Priority Activities in November 2008 as common themes to be followed by all Group companies to promote the further implementation of the Charter and make an even greater contribution to the resolution of social issues both in Japan and overseas.

We also drew up the Guidelines for NTT Group CSR Activities for Group companies to manage PDCA cycles in line with the Priority Activities. From fiscal 2010, Group companies are using the Guidelines to prepare and independently implement action plans for each Priority Activity according to the nature of their business through PDCA cycle management. We will also seek to take our activities to a higher level through leveraging Group synergy to promote active dialog between Group companies and the sharing of information on activities.

We will furthermore subject our Priority Activities to review and otherwise improve both the quality and scale of our CSR activities in line with core ISO 26000 themes and other international developments, and with the opinions of our various stakeholders.

This is a photograph of Kaoru Kanazawa, the Senior Executive Vice President of NIPPON TELEGRAPH AND TELEPHONE CORPORATION.
Kaoru Kanazawa
Senior Executive Vice President

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Establishment of the NTT Group CSR Priority Activities

We have established eight Priority Activities in line with the four CSR goals set forth in our NTT Group CSR Charter.

Eight Priority Activities
CSR goals	CSR Priority Activities	Examples of related major Group company initiatives^*
Communication between people and their communities	Activities that contribute to the further evolution of ubiquitous communications	(NTT East) Developing and providing services essential to the spread of broadband services for bridging the digital divide
Communication between people and their communities		(NTT Communications) Helping to enhance the productivity of customers through developing business communications tools that facilitate ubiquitous communication
Communication between people and the global environment	Mitigation of global warming Waste reduction Reduction of paper consumption	(NTT DOCOMO) Reducing waste and promoting the wise use of resources through enlisting the cooperation of customers to recycle mobile phones
Communication between people and the global environment		(NTT FACILITIES) Using solar and other sources of renewable energy to reduce CO₂ emissions under the Green NTT initiative
Safe and secure communication	Ensuring information security Ensuring stable and reliable services as critical infrastructure	(NTT WEST) Creating a communications platform that people can depend on by strengthening measures to counter disasters and prevent communications system malfunctions in fiber optic-based broadband services
Safe and secure communication		(NTT Urban Development) Providing safe and secure buildings and high quality services based on rigorous safety and quality guidelines
Team NTT communication	Activities that contribute to respect for diversity and equal opportunity Corporate citizenship activities	(NTT DATA) Implementing diversity management to create workplaces that will motivate and fulfill all employees
Team NTT communication		(NTT COMWARE) Helping to reduce CO₂ emissions and improve healthcare in developing countries through supporting the Ecocap Movement

*Initiatives of each company are covered in the Close Up special feature pages of each main section.

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CSR management structure

We will work with each Group company to manage PDCA cycles in line with our new Guidelines for NTT Group CSR Activities.

NTT created a CSR Committee chaired by a Senior Executive Vice President in June 2005 to establish a clear management structure for the sustained and systematic implementation of NTT Group CSR activities under two internal committees — the Global Environmental Protection Promotion Committee and Social Contribution Promotion Committee. Group CSR Liaison Meetings are also held periodically for Group companies to discuss issues and share information on their initiatives so as to coordinate CSR activities across the whole Group.

When we established the NTT Group CSR Priority Activities in fiscal 2009, we also drew up the Guidelines for NTT Group CSR Activities. Based on these Guidelines, the NTT Group works with Group companies to mutually monitor activity PDCA cycle status, and promote CSR activities that help to further cultivate Group unity.

NTT Group CSR organization
This is a diagram of the NTT Group's CSR organization. The CSR Committee, which is chaired by a Senior Executive Vice President, oversees the sustained and systematic implementation of NTT Group CSR activities.

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