Formulating the NTT Group CSR Priority Activities
Step 1February-March, 2007
Listing of priority CSR activities
To choose the activities that are of greatest importance both to the NTT Group and to its stakeholders, NTT looked at the NTT Group's most important initiatives in the light of domestic and international guidelines and a list of CSR activities regarded as important by stakeholders and society at large based on information gathered independently by the NTT Group. This process resulted in a list of 49 CSR activities.
1 Opinions and suggestions submitted to the NTT Group through the Kankyo goo environmental portal site operated by NTT Resonant, questionnaires completed at NTT symposiums and other channels
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Step 2February-March, 2007
Rating importance from four perspectives
We then rated the 49 activities for their importance to both the NTT Group and stakeholders from the four perspectives of (1) CSR Charter, (2) Medium-Term Management Strategy, (3) guidelines issued by various organizations, and (4) the initiatives of Japanese and overseas companies known for CSR excellence2.
2 Selected from holding companies, telecommunications carriers and other companies owning infrastructure, and companies noted for outstanding CSR initiatives
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Step 3October, 2007-March, 2008
Rating PDCA management level
As the third step, the major Group companies3 investigated the current status of the 49 CSR activities to ascertain the PDCA level at which they are managing them, rating PDCA management level for each activity on a scale of 0 to 4. We then rated the overall NTT Group PDCA management level for each activity by taking the average of the Group company scores.
3. NTT East, NTT West, NTT Communications, NTT DATA, NTT DOCOMO, NTT FACILITIES, NTT COMWARE, and NTT Urban Development
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