Step 4April-October, 2008
Creating matrix of importance and PDCA management level ratings
For the fourth step, we mapped out the ratings for importance arrived at in Step 2, and ratings for Group PDCA management level (average of eight companies) arrived at in Step 3 on a matrix with importance as its horizontal axis and PDCA management level as its vertical axis.
We also divided this matrix into four groups according to the four CSR goals set forth in the NTT Group CSR Charter, and allocated each of the 49 activities to one of four domains. Activities earning high importance and PDCA management level ratings were placed in the "further expansion" domain, and activities of high importance but with low PDCA management level ratings were placed in the "PDCA improvement" domain.
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Step 5April-October, 2008
Selection of eight CSR Priority Activities from the two areas of high importance activities
Focusing on the two domains of high importance activities (further expansion and PDCA improvement), we selected one activity from each domain for each NTT CSR Charter goal to provisionally select a total of eight areas. We then considered these activities collectively in the light of public interests and NTT Group policies and plans to make a final selection of eight activities as our CSR Priority Activities*.
*In the "Communication between people and the global environment" group, we decided to continue to pursue three Areas . mitigation of global warming, waste reduction, and reduction of paper consumption . that were established in March 2000 as NTT Group Principal Activity Plan Targets. In the "Communication between people and their communities" group, we combined several activities into one.
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