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NTT HOME  >  NTT Group CSR  >  Theme 4

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Special feature 2: Roundtable discussion / The Significance and Challengesof the NTT Group CSR Priority Activities

Five perspectives required to earn the trust of society

Tanaka: We've touched on a lot of what an enterprise needs to do to earn the trust of society in this discussion, but I'd just like to sum up the key points. First, take measures to ensure that everyone in the organization shares top management's message. Second, offer quality products and services. Today's discussion showed that you clearly regard disaster preparedness and security as part of that mission. Third, fulfill your corporate social responsibility through your business. In this respect, I think the NTT Group is very much aware of the public nature of its business and is indeed contributing through it to the sustainable development of society. Fourth, be conscious of stakeholder engagement, and this too is something that NTT is already putting a lot of effort into. Fifth, address environmental issues no matter what section you belong to. This barely came up in our discussion, but it's wellcovered in the report. I feel that if you take all of these perspectives to heart in your CSR activities, you'll get even more out of those activities and get closer and closer to the ideal that you're pursuing as the NTT Group.

Kanazawa: Thank you very much. We'll continue to do our best to hone our awareness of social issues and work as one to tackle them.

This is a photograph of the roundtable discussion in progress.

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