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Enrich Social Communication / items coveredCSR Priority Activity
Contribute to Society through ICT

Why This is a CSR Priority Activity for NTT Group

In recent years, financial markets have begun to evaluate non-financial information, such as a company’s environmental, social and governance initiatives, generating greater demand for ESG investing. At the same time, greater attention is being given to the potential of the private sector’s technologies and know-how following the adoption of the Sustainable Development Goals (SDGs) by the United Nations in 2015 which calls for companies to become global partners in sharing innovations that can solve social issues. Amidst this, the NTT Group has made significant changes to its business structure. We recognize that businesses combining broadband and information systems inside and outside Japan represent a new form of business that will unlock the further growth for NTT Group, while also enhancing industrial competitiveness and helping to solve community issues.

For example, building a new value creation model maximizing ICT, such as AI and IoT, know-how and knowledge that not only streamlines the operations and reduces the environmental impacts of a single company, but also raises the productivity of society as a whole, conserves the global environment and solves social issues, will result in growth opportunities for the NTT Group and represents a duty we have to society as a global corporation with some 250,000 employees as well as countless customers and business partners around the world.

NTT Group considers itself a Value Partner, which collaborates not only with customers and telecommunications providers, but also companies from different industries and local governments. In this capacity, we are continually working to contribute to society using the power of ICT through our B2B2X model.

Management Approach and System

The medium-term management strategy announced by NTT Group in 2015 cites “promotion of the B2B2X business” as a pillar of our growth strategy. Since then, progress has been reported to meetings of the board of directors and the general meeting of shareholders on a regular basis, where in-depth discussions have also been held on how to develop it going forward. For example, at the general meeting of shareholders for fiscal 2017, a report was made about our launch of the world’s first wholesale fiber access service called the Hikari Collaboration Model that encourages the use of fiber optics through collaboration with other telecommunications providers and companies from other industries. Also, in fiscal 2018, we introduced our contribution to the development of the Wi-Fi environment of the stadiums and surrounding area for the 2017 Asian Winter Games held in Sapporo, with which we have a comprehensive partnership agreement on community development, and provision of tourism, transportation and disaster prevention information for regional revitalization and safety improvement.

NTT Group will continue to contribute to increasing the sustainability of local communities and international society through the building of business models that can fully harness the power of ICT.

B2B2X Business Model

B2B2X Business Model

Major Reports

  • NTT Group CSR
You can watch introduction videos here.
  • NTT Group Environmental Activities
  • NTT Annual Report 2017

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