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- Social/Environmental Initiatives
- NTT Group CSR
- Progress of CSR Priority Activities
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- Deciding priority activities for each of the four goals set forth in the NTT Group CSR Charter
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To drive the implementation of the NTT Group CSR Charter drawn up in June 2006 and take a more unified approach to addressing social issues both within Japan and overseas, we established our NTT Group CSR Priority Activities in November 2008 as activities to be pursued in common by group companies.
In deciding our CSR Priority Activities, we drew up a list of 49 CSR activities that we saw as important both to the NTT Group and to stakeholders and society at large (see diagram below). We then examined each activity to rate relative importance and PDCA management level to eventually narrow the list down to our eight CSR Priority Activities.
- Formulation of CSR action plans and setting of quantitative indicators for CSR Priority Activities
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In 2009, group companies drew up CSR action plans for each of the eight Priority Activities so as to link them to their respective business plans and take CSR activities across the Group to a higher level. In 2011, we started to set common groupwide quantitative indicators, and aim to complete the setting of quantitative indicators for all eight CSR Priority Activities in fiscal 2013.
CSR goals CSR Priority Activities CSR action plan1 examples
(Fiscal 2012)Quantitative indicators2
(Fiscal 2013)Communication
between people
and their
communities- Activities that contribute to the further evolution of ubiquitous communications
Elimination of digital divides by working with communities to provide broadband services, holding of mobile phone usage workshops, promotion of smart community initiatives Continued implementation of CSR action plans Communication
between people
and the global
environment- Creating a low carbon society
Reduction of CO2 emissions
Results: CO2 emissions reduced to 3.791 million tonsReduction of CO2 emissions3 - Implementing closed loop recycling
Waste product and paper consumption reduction
Results: Final disposal rate for all waste materials reduced to 1.75%, continued achievement of zero emissions for decommissioned telecommunications equipment, total paper consumption reduced to 66,000 tonsWaste product reduction3
Paper consumption reduction3- Conserving biodiversity
Ecosystem preservation and forest improvement activities
Results: 3/11 Recovery Forest Project (tree planting), docomo Woods and other projectsCommon qualitative initiatives for ecosystem preservation and forest improvement activities3 Safe and secure
communication- Ensuring information security
Stronger protection of personal information, provision of information security training Number of employees receiving information security training - Ensuring stable and reliable services as critical infrastructure
Providing high quality, stable communications services, implementing large-scale disaster countermeasures Continued implementation of CSR action plans Team NTT
communication- Activities that contribute to respect for diversity and equal opportunity
Promoting disability employment, supporting women's career development, nurturing a global workforce Ratio (number) of women in managerial positions - Corporate citizenship activities
Operation Clean Environment (local community cleanup) participants
Results: Approx. 118,000 participants PET bottle caps collected (Ecocap Movement) Results: Approx. 31.9 million capsNumber of Operation Clean Environment (local community cleanup) participants, number of PET bottle caps collected (Ecocap Movement) - 1. Prepared by group companies for each CSR Priority Activity in line with the nature of their respective businesses
- 2. Setting of common groupwide quantitative indicators
- 3. Initiatives leading up to fiscal 2021
- Progress of CSR Priority Activities
- Eight Priority Activities
- Formulation process 1
- Formulation process 2
