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Formulating the NTT Group CSR Priority Activities: Eight Priority Activities

NTT has established the NTT Group CSR Priority Activities to further contribute to the resolution of social issues.

After adopting our NTT Group CSR Charter in June 2006, we established our NTT Group CSR Priority Activities in November 2008 as common themes to be followed by all Group companies to promote the further implementation of the Charter and make an even greater contribution to the resolution of social issues both in Japan and overseas.

We also drew up the Guidelines for NTT Group CSR Activities for Group companies to manage PDCA cycles in line with the Priority Activities. From fiscal 2010, Group companies are using the Guidelines to prepare and independently implement action plans for each Priority Activity according to the nature of their business through PDCA cycle management. We will also seek to take our activities to a higher level through leveraging Group synergy to promote active dialog between Group companies and the sharing of information on activities.

We will furthermore subject our Priority Activities to review and otherwise improve both the quality and scale of our CSR activities in line with core ISO 26000 themes and other international developments, and with the opinions of our various stakeholders.

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Establishment of the NTT Group CSR Priority Activities

We have established eight Priority Activities in line with the four CSR goals set forth in our NTT Group CSR Charter.

Eight Priority Activities
CSR goals CSR Priority Activities CSR action plan1 examples
(Fiscal 2012)
Quantitative indicators2
(Fiscal 2013)
Communication
between people
and their
communities
  • Activities that contribute to the further evolution of ubiquitous communications
Elimination of digital divides by working with communities to provide broadband services, holding of mobile phone usage workshops, promotion of smart community initiatives Continued implementation of CSR action plans
Communication
between people
and the global
environment
  • Creating a low carbon society
Reduction of CO2 emissions
Results: CO2 emissions reduced to 3.791 million tons
Reduction of CO2 emissions3
  • Implementing closed loop recycling
Waste product and paper consumption reduction
Results: Final disposal rate for all waste materials reduced to 1.75%, continued achievement of zero emissions for decommissioned telecommunications equipment, total paper consumption reduced to 66,000 tons
Waste product reduction3
Paper consumption reduction3
  • Conserving biodiversity
Ecosystem preservation and forest improvement activities
Results: 3/11 Recovery Forest Project (tree planting), docomo Woods and other projects
Common qualitative initiatives for ecosystem preservation and forest improvement activities3
Safe and secure
communication
  • Ensuring information security
Stronger protection of personal information, provision of information security training Number of employees receiving information security training
  • Ensuring stable and reliable services as critical infrastructure
Providing high quality, stable communications services, implementing large-scale disaster countermeasures Continued implementation of CSR action plans
Team NTT
communication
  • Activities that contribute to respect for diversity and equal opportunity
Promoting disability employment, supporting women's career development, nurturing a global workforce Ratio (number) of women in managerial positions
  • Corporate citizenship activities
Operation Clean Environment (local community cleanup) participants
Results: Approx. 118,000 participants PET bottle caps collected (Ecocap Movement) Results: Approx. 31.9 million caps
Number of Operation Clean Environment (local community cleanup) participants, number of PET bottle caps collected (Ecocap Movement)
1
Prepared by group companies for each CSR Priority Activity in line with the nature of their respective businesses
2
Setting of common groupwide quantitative indicators
3
Initiatives leading up to fiscal 2021

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CSR management structure

We will work with each Group company to manage PDCA cycles in line with our new Guidelines for NTT Group CSR Activities.

NTT created a CSR Committee chaired by a Senior Executive Vice President in June 2005 to establish a clear management structure for the sustained and systematic implementation of NTT Group CSR activities under two internal committees — the Global Environmental Protection Promotion Committee and Social Contribution Promotion Committee. Group CSR Liaison Meetings are also held periodically for Group companies to discuss issues and share information on their initiatives so as to coordinate CSR activities across the whole Group.

When we established the NTT Group CSR Priority Activities in fiscal 2009, we also drew up the Guidelines for NTT Group CSR Activities. Based on these Guidelines, the NTT Group works with Group companies to mutually monitor activity PDCA cycle status, and promote CSR activities that help to further cultivate Group unity.

NTT Group CSR organization
This is a diagram of the NTT Group's CSR organization. The CSR Committee, which is chaired by a Senior Executive Vice President, oversees the sustained and systematic implementation of NTT Group CSR activities.

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