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Formulating the NTT Group CSR Priority Activities: Formulation process 1

The NTT Group selected its CSR Priority Activities by considering its various initiatives in the light of public expectations regarding CSR.

Step 1 | February-March, 2007

Listing of priority CSR activities

To choose the activities that are of greatest importance both to the NTT Group and to its stakeholders, NTT looked at the NTT Group's most important initiatives in the light of domestic and international guidelines and a list of CSR activities regarded as important by stakeholders and society at large based on information gathered independently by the NTT Group. This process resulted in a list of 49 CSR activities.

This is a diagram showing the first step, namely the listing up of 49 CSR activities considered to be important by both the NTT Group and its stakeholders and society at large.
1
Opinions and suggestions submitted to the NTT Group through the Kankyo goo environmental portal site operated by NTT Resonant, questionnaires completed at NTT symposiums and other channels

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Step 2 | February-March, 2007

Rating importance from four perspectives

We then rated the 49 activities for their importance to both the NTT Group and stakeholders from the four perspectives of (1) CSR Charter, (2) Medium-Term Management Strategy, (3) guidelines issued by various organizations, and (4) the initiatives of Japanese and overseas companies known for CSR excellence2.

2
Selected from holding companies, telecommunications carriers and other companies owning infrastructure, and companies noted for outstanding CSR initiatives
This is a diagram showing the second step in which the 49 CSR activities were rated for their importance to both the NTT Group and society at large from four perspectives. The more perspectives in which an activity was regarded as important, the higher was the overall rating given to it.

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