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Step 3 | October, 2007-March, 2008

Rating PDCA management level

As the third step, the major Group companies³ investigated the current status of the 49 CSR activities to ascertain the PDCA level at which they are managing them, rating PDCA management level for each activity on a scale of 0 to 4. We then rated the overall NTT Group PDCA management level for each activity by taking the average of the Group company scores.

3: NTT East, NTT West, NTT Communications, NTT DATA, NTT DOCOMO, NTT FACILITIES, NTT COMWARE, and NTT Urban Development

This is a diagram showing the third step in which major Group companies rated the PDCA management status of each of the 49 CSR activities on a scale of 0 to 4. The activities were then ranked for overall NTT Group PDCA management level according to the average of Group company scores.

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Step 4 | April-October, 2008

Creating matrix of importance and PDCA management level ratings

For the fourth step, we mapped out the ratings for importance arrived at in Step 2, and ratings for Group PDCA management level (average of eight companies) arrived at in Step 3 on a matrix with importance as its horizontal axis and PDCA management level as its vertical axis.

We also divided this matrix into four groups according to the four CSR goals set forth in the NTT Group CSR Charter, and allocated each of the 49 activities to one of four domains. Activities earning high importance and PDCA management level ratings were placed in the ‘further expansion’ domain, and activities of high importance but with low PDCA management level ratings were placed in the “PDCA improvement” domain.

This is a diagram showing the fourth step in which the 49 CSR activities were mapped out according to their ratings on a matrix to provide a composite and easy-to-grasp view of their importance and Group PDCA management level.

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Step 5 | April-October, 2008

Selection of eight CSR Priority Activities from the two areas of high importance activities

Focusing on the two domains of high importance activities (further expansion and PDCA improvement), we selected one activity from each domain for each NTT CSR Charter goal to provisionally select a total of eight areas. We then considered these activities collectively in the light of public interests and NTT Group policies and plans to make a final selection of eight activities as our CSR Priority Activities^*.

*Note: In the “Communication between people and the global environment” group, we decided to continue to pursue three Areas . mitigation of global warming, waste reduction, and reduction of paper consumption . that were established in March 2000 as NTT Group Principal Activity Plan Targets. In the “Communication between people and their communities” group, we combined several activities into one.

This is a diagram showing the fifth step in which our eight CSR Priority Activities were selected from among those activities placing in the two areas of high importance activities - namely “further expansion” and “PDCA improvement” - in the Step 4 matrix. We selected one activity in the “Communication between people and their communities” group - namely the implementation of activities that contribute to the further evolution of ubiquitous communications, three activities in the “Communication between people and the global environment” group - namely mitigation of global warming, waste reduction, and reduction of paper consumption, two activities in the “Safe and secure communication” group - namely ensuring information security and ensuring stable and reliable services as critical infrastructure, and two activities in the “Team NTT communication” group - namely activities that contribute to respect for diversity and equal opportunity, and corporate citizenship activities.

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Sub Content Area

- Progress of CSR Priority Activities
- Eight Priority Activities
- Formulation process 1
- Formulation process 2

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