The NTT Group has formulated the following three corporate missions.
In addition to practicing "the imperative to contribute to the sustainable development of society while focusing on corporate responsibility" as a basic management principle within each of our three missions and maximally addressing full compliance and the protection of private information, we will contribute to solving various social and environmental issues in Japan and overseas through our ubiquitous broadband services*1.
- *1
- Broadband: High-speed, high-capacity communications
Ubiquitous: Access to the Internet and other information networks anytime, anywhere
For the healthy development of a broadband society, customers must have access to safe and secure information and communications services providing connectivity. This requires standardization of connectivity and security from the customer's device to the network, as well as a network environment that gives customers a selection of providers and services.
Solving the digital divide*3 has also become a social issue. In order to realize a "vibrant aging society", it will be necessary to create a user-friendly environment that even unskilled users can access (e.g. working to simplify device and network service interfaces). Additionally, to stimulate local communities and promote remote-medicine and education, it will be necessary to solve regional differences in the development and availability of broadband services.
These issues must be addressed by a broad, unified coalition including industry participants and the government. The NTT Group intends to lend its full support to this effort.
- *2
- SMEs: Small sized and medium sized enterprises
- *3
- Digital divide: The gap between people skilled in the use of personal computers, the Internet, and other forms of information technology, and those without such skill
As a leader in the telecommunications industry, the NTT Group has always been committed to fulfilling its responsibility to society in its businesses. The NTT Group considers fulfilling its corporate social responsibility (CSR) is to implement the three essential missions. In November 2004, we formulated the NTT Group's Medium-Term Management Strategy, which focuses on what we need to do in order to carry out these missions over the medium term.
In order to reach an age of safe and secure ubiquitous broadband society, we are working to enhance our CSR activities to overcome a wide range of social and environmental issues through our businesses as well as economic issues, while maintaining active communication with our stakeholders.
[NTT Group's Medium-Term Management Strategy]
Management Objectives
- Create a broadband and ubiquitous market and help achieve the e-Japan Strategy and the u-Japan Policy utilizing NTT Group's comprehensive strength.
- Build a reliable, secure, and convenient communications network environment and broadband access infrastructure, while achieving smooth migrations from fixed line phone to Internet Protocol (IP) phone services and from copper to optical fiber lines.
- Improve corporate value and achieve sustained growth.
Achieve the Management Objectives
- Develop and implement broadband and ubiquitous services that include the integration of fixed line and mobile communications.
- Build the next-generation network that is highly available, secure, and reliable.
- Smoothly migrate from existing fixed line to IP phone services and from copper to optical fiber lines.
- Expand business opportunities using broadband and ubiquitous services.
- Strengthen competitiveness and financial base.
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