Examples of social contribution activities
We report here on key social contribution activities, arranged by specific type, carried out by NTT Group companies in fiscal 2005.
Initiatives
Social welfare
Distribution of "Please Call" notebooks
NTT EAST and NTT WEST issue "Please Call" notebooks as
a communication tool for customers with hearing or speech
disabilities. The notebook can be used to write down a telephone
number, name, and message and ask people nearby
to make a call. This service started out as a customer request
received at the then Nagareyama Telegram &Telephone Office
in Chiba in 1983, and is now in its 24th year.
These notebooks are used today by a great number of people,
with 220,000 handed out in fiscal 2005.
Click to view other social welfare activities.
Promotion of education and culture
Providing instructors for the "e-Net Caravan" program
More and more children are logging on to the Internet in recent
years, and while this brings many benefits, it also exposes
them to an increasing number of Internet-mediated threats that
are coming to constitute a serious social issue. It was to address
this problem that the Ministry of Internal Affairs and Communications
launched a nationwide initiative called the "e-Net
Caravan" program together with the Telecommunications Carriers
Association, five other organizations, and the Ministry of
Education, Culture, Sports, Science and Technology. Started
in fiscal 2006, this three-year initiative targets mainly parents
and teachers in an effort to raise their awareness regarding
safe and secure use of the Internet. The NTT Group has registered
about 200 employees as instructors for the seminars
as of the end of March 2006 and plans to dispatch them for
66 seminars to be held in the first part of the fiscal year. We
hope to contribute to the sound development of information
and communications services through further such efforts to
promote safe and secure Internet use.
Click to view other education and culture activities.
Regional promotion and interaction
Participation in local events
As part of their community-based business activities, employees
at branches and sales offices of the NTT Group across Japan
actively participate in local events and contribute to community
life.
For example, in August 2005, 100 NTT Group employees participated
in the Otemoyan Dance Parade of the Hinokuni Festival
in Kumamoto City. Some of our regional branches also
make their public spaces available for community activities,
creating more opportunities to interact with the local community.
Click to view other regional promotion and interaction activities.
International exchange and contribution
IP videophone interaction with NPO staff stationed in Afghanistan
With the cooperation of Peace Winds Japan (PWJ, an NPO
involved in humanitarian aid), NTT Communications organized
an Internet class for Japanese elementary and junior high
students in which they were able to talk to PWJ staff posted
in Afghanistan using NTT Communications' IP videophone
service. This initiative was implemented to cultivate interest
among Japanese children in what is happening in other parts of the world,
and NTT Communications spent two months preparing for
the event, mainly through the efforts of employee volunteers.
Despite Afghanistan's fragile communications infrastructure
and a period of political instability just before the event, the IP
videophone connected successfully on the day of the class,
and the children were able to ask PWJ staff in Afghanistan
about their work and lives there.
Click to view other international exchange and contribution activities.
Protecting the natural environment
"Operation Clean Environment" litter clearance events
Each year, NTT Group companies conduct "Operation Clean
Environment" litter clearance events to clean and protect local
environments and contribute to local communities. In fiscal
2005, 51,768 volunteers made up of NTT employees and
their families participated in litter clearance activities together
with residents from the localities concerned. We also actively
participate in the Mount Fuji Cleanup Campaign, Mount Zao
Cleanup Campaign, and other cleanup programs organized
by local groups.
Click to view other protecting the natural environment activities.
Promoting sports
Sports workshops held in local communities
NTT EAST, NTT WEST, and NTT DoCoMo organize baseball
and badminton workshops for children in their local communities.
They also host a kids' soccer tournament, inviting J.
League professional players and holding friendly matches.
Other events include tug-of-war and dodgeball tournaments.
The Group's baseball clubs also organize baseball workshops
to promote communication with local residents, with Group
softball, tennis, and volleyball clubs also following suit. We
hope to continue to contribute to local communities through
such activities to promote the enjoyment of sports among the
younger generation.
Click to view other sports promotion activities.
Others
Mobile Communication Fund (MCF)
NTT DoCoMo established the NPO Mobile Communication Fund
in July 2002 as part of events to commemorate the company's
10th anniversary. MCF is dedicated to the advancement of information
and communications and the betterment of society in
the coming age of ubiquitous mobile communications through
activities such as those listed below.
Activity overview
- DoCoMo Mobile Science Award (in recognition of outstanding research results and academic papers on mobile communications)
- Scholarships for students and researchers from other Asian countries
- Financial support to grassroots groups carrying out social welfare activities in local communities
- Financial support to citizen groups working to protect children
- Financial support to nationwide model schools for school biotopes
- Centralized DoCoMo Group support for disaster and humanitarian relief, international cultural exchanges, and other projects
- Support for grassroots volunteer groups that DoCoMo Group employees participate in
Others
Volunteer activities by former employees
People who have retired from the NTT Group often continue
to involve themselves as individuals or groups in various longterm
volunteer activities that address local community needs
across Japan. Examples include helping to promote participation
in society by people with intellectual disabilities, helping
to clean nursing homes and hospitals, providing elderly
people with daily housework help, contributing to the promotion
of local culture through serving as guides for local tourist
spots or historical places, studying local history and imparting
their knowledge of local history and culture to younger generations,
helping to conserve the local natural environment through
cleaning up streets, parks, and beaches, and so forth.
1. Social welfare
| Genre | Example | Summary | Company |
|---|---|---|---|
| Support for welfare organizations etc. | Donations of used PCs to welfare facilities | PCs were donated to welfare facilities, NPOs, and others who need them to help bridge the digital divide. | NTT Communications NTT DoCoMo |
| Cake sales | Cakes made by welfare confectioneries and vocational aid centers that employ people with disabilities were sold at Valentine's Day, "White Day" and other events. - NTT Communications: In-house cake sales by confectioneries employing people with disabilities (in Japanese only) - NTT DATA: NTT DATA-style Valentine's Day |
NTT Communications NTT DATA |
|
| Can pull tab collection | NTT EAST set up collection boxes to collect pull tabs which were then donated to volunteer groups to help purchase wheelchairs. | NTT EAST | |
| Supporting orphanages | Children at orphanages were invited to amusement parks and baseball games. Presents paid for by proceeds from a Christmas bazaar and donations were also given. | NTT DoCoMo | |
| Employee donation activities | NTT DoCoMo collected used stamps, prepaid cards, unwanted CDs, foreign coins left over from overseas trips, calendars to be thrown out at the end of the year, and other items which were donated to citizens' groups. | NTT Communications NTT DoCoMo |
|
| Support for people with disabilities | Distribution of "Fureai Sokutatsubin" fax paper | Fax paper prepared so it can easily be used as a communication method was distributed to people with hearing and speech impairments. | NTT EAST NTT WEST |
| Participation in exhibitions to forge links between private industry and people with disabilities | Teleworkers from Digital Map Virtual Factory, which employs people unable to commute to work, demonstrated how they work from home at exhibitions and other events to forge links between private industry and people with disabilities. | NTT WEST | |
| Providing information on barrier-free facilities | NTT DoCoMo established a Wheelchair Travel Network (in Japanese only) to provide information on barrier-free facilities for wheelchair users in the Kansai area. | NTT DoCoMo | |
| Supporting an NTT Group sign language circle | Activities of Heart Language, an NTT Group sign language circle, were supported by providing conference rooms etc. | NTT Advanced Technology | |
| Vocational training for autistic youth | NTT CLARUTY provided autistic youth with opportunities to gain work experience through providing vocational training. | NTT CLARUTY |
2. Promotion of education and culture
| Genre | Example | Summary | Company |
|---|---|---|---|
| Concerts | NHK Symphony Orchestra concerts, etc. | NTT EAST and WEST have held concerts in various locations since 1985 with the support of the NHK Symphony Orchestra. People with hearing impairments who were invited to last year's concerts were provided with Tokimeki stereo headphones employing bone sound conduction technology to enable them to enjoy the music. | NTT EAST NTT WEST |
| NTT DATA Concert of Concerts | Since 1995, we have sponsored the NTT DATA Concert of Concerts, which is free and open to the public. We see it as a means of expanding communication with our customers. The 2006 Concert of Concerts was presented on two days, Sunday, September 3 and Monday, September 4, and about 3,000 customers were invited to each performance. | NTT DATA | |
| DoCoMo Concerts and other musical events | DoCoMo Concerts (in Japanese only) were held at Roppongi Hills where anyone visiting the building could easily enjoy the music. NTT DoCoMo also sponsored events such as a New York Symphonic Ensemble concert and a musical on an environmental theme. | NTT DoCoMo | |
| Sponsorship for the Tokyo Opera City Cultural Foundation | NTT Urban Development personnel were seconded to the Tokyo Opera City Cultural Foundation, and sponsorship was provided for concerts planned by the Foundation. | NTT Urban Development | |
| Sponsorship for Viola Space | NTT FINANCE has since 1997 sponsored Viola Space, a viola festival organized by internationally acclaimed musicians to contribute to the enrichment of society through the development of music culture. | NTT FINANCE | |
| Painting & Arts | Operation of NTT InterCommunication Center (ICC) | NTT EAST opened the NTT InterCommunication Center (ICC) in April 1997 in Tokyo Opera City in Nishi-Shinjuku, Tokyo, as a cultural facility for presenting ideas for the society of the future through promoting dialog between technology and the arts with a core theme of communication. | NTT EAST |
| NTT DoCoMo Future Museum and other initiatives | Since 2002, "NTT DoCoMo Future Museum" (in Japanese only) creative drawing contests have been held to encourage children to present their dreams and vision of the future in a graphic form. The event drew 20,203 entries in 2005. NTT DoCoMo also sponsored the Digital Art Festival Tokyo 2005 and other events. | NTT DoCoMo | |
| Cooperation in social education | Websites for children | NTT EAST and NTT WEST both operate websites where children can have fun learning about how communications media work and gain ICT literacy. - NTT EAST "Super Media Kids" (in Japanese only) - NTT WEST "Communication World Adventure" (in Japanese only) |
NTT EAST NTT WEST |
| Donation of used PCs to schools | NTT companies donated used PCs to local schools as part of social contribution activities. | NTT EAST NTT WEST NTT COMWARE |
|
| Easy IT classes and other events for children | NTT companies held IT classes to give children hands-on experience in IT utilization, and to create opportunities for children and parents to do things together. - NTT Communications "Easy Internet Class" (in Japanese only) - NTT DATA "Summer Vacation IT Experience for Children" |
NTT Communications NTT DATA |
|
| Company Tours (mobile phone classes) | NTT DoCoMo held company tours and mobile phone classes for schools, companies, and other organizations to provide information on mobile phones and opportunities to experience DoCoMo's new technologies and the coming age of ubiquitous communications. | NTT DoCoMo | |
| Workplace tours/work experiences | NTT companies held workplace tours for local junior high and senior high school students, community residents, local government employees, and others. | NTT LOGISCO NTT AFTY NTT Electronics |
|
| Accepting teachers for private sector training | NTT EAST cooperates with a program to provide teachers with opportunities to work and train in private companies to gain experience in corporate management and business activities that can contribute to improving and enriching school education. | NTT EAST | |
| Open lectures on cutting edge research achievements | Open lectures were held in conjunction with Science and Technology Week to introduce NTT's cutting-edge technology, and stimulate public interest in, and understanding of science and technology. | NTT (Cyber Communications Laboratory Group) | |
| IT seminars (Science Camps) for high school students | NTT cooperated with the Science Camp training program for high school students hosted by the Ministry of Education,Culture, Sports, Science and Technology. Over the two day program, facility tours, workshops, and discussion sessions were held. | NTT | |
| Science tours for elementary and junior high students | "The Secrets of Communications and Cutting Edge Technology" science tours were held with the Institute of Electronics, Information and Communication Engineers for elementary and junior high school students. | NTT (Information Sharing Laboratory Group) NTT EAST |
3. Regional promotion and interaction
| Genre | Example | Summary | Company |
|---|---|---|---|
| Participation in community events | Participation in the promotion of advanced technology by local governments | NTT AFTY held seminars and other activities in support of local government efforts to drive regional development and community engagement by promoting advanced technology. | NTT AFTY |
| Participation in community volunteer activities | NTT Advanced Technology personnel participated in community volunteer liaison groups and gave support to local festivals and other community events and activities. | NTT Advanced Technology | |
| Organization of community events | Tours of research facilities for local elementary and junior high students | NTT researchers introduced their research results to local elementary and junior high school students visiting laboratories on study tours. | NTT (Cyber Communications Laboratory Group) |
4. International exchange and contribution
| Genre | Example | Summary | Company |
|---|---|---|---|
| Education | Foreign trainees | NTT companies opened their doors to foreign trainees to promote international exchanges in information and communications R&D and contribute to industry worldwide. | NTT NTT EAST |
| Support for building schools | NTT DoCoMo provided support for the construction of schools in the Chiang Mai and Udon Thani provinces of Thailand in cooperation with the Asian Women & Children's Network, an NGO. | NTT DoCoMo | |
| Emergency assistance | Toll-free phone service for refugees | NTT Communications established and supports the operation of a toll-free phone service (0120-477472, domestic calls only) for the Japan Association for Refugees, an NPO providing direct support to refugees in Japan. | NTT Communications |
| Social Welfare | Social WelfareSupport for Indonesian mother-child health project | NTT FINANCE endorses the activities of NPOs that help promote the healthy growth of children, in Indonesia, and provides funding for such causes as (1) training midwives in measures to improve the health of mothers and children, (2) the production of simple water distillation equipment to provide safe drinking water, (3) the construction of nurseries to enhance community healthcare. | NTT FINANCE |
| Greening | Support for Indonesian reforestation program | NTT DoCoMo supported environmental protection activities in northern Sumatra through Conservation International, an international environmental NGO. | NTT DoCoMo |
| Afforestation activities in desert regions in China | To cultivate employee environmental awareness, NTT COMWARE supported desert afforestation in China through donations to an NPO carrying out tree planting activities. | NTT COMWARE |
5. Protecting the natural environment
| Genre | Example | Summary | Company |
|---|---|---|---|
| Greening | Forestry volunteers | NTT WEST employees actively participated in community-based activities such as the pruning of cypress tree branches to prevent forest degradation and assist healthy forest growth, and in events to promote interaction with local communities. | NTT WEST |
| DoCoMo Woodlands | DoCoMo Woodlands are used to cultivate awareness of environmental protection and a volunteer mindset among employees and their families through woodland maintenance work that brings them into close contact with nature. These woodlands, which now cover 89 hectares in 28 locations, are also used as venues for interaction with local communities. | NTT DoCoMo | |
| Environmental education | Operation of Ecology Communication Plazas | NTT EAST and WEST contributed to local communities by providing venues for community-based environmental education activities, interaction and dissemination of information. | NTT EAST NTT WEST |
| Support for MIYAKE-ECO.NET, a website for dissemination of information on the nature of Miyake Island | NTT DATA has supported the recovery of Miyake Island from a volcanic eruption by building and operating the system for the "MIYAKE-ECO.NET" website (in Japanese only), which introduces the nature of Miyake Island to people throughout Japan to foster nationwide support for the island's rehabilitation. | NTT DATA | |
| Environmental leadership training | As a part of employees' environmental education, NTT DoCoMo held an environmental leadership training program based on the "Project Wild" program promoted by the Ministry of Land, Infrastructure and Transport and Ministry of the Environment. | NTT DoCoMo | |
| Nature experience classes | NTT DoCoMo held nature experience classes (in Japanese only) in its DoCoMo Woodlands for local children and employees and their families to learn crafts such as birdhouse making and participate in talks on the environment. | NTT DoCoMo |
6. Promoting sports
| Genre | Example | Summary | Company |
|---|---|---|---|
| Popularization of sports | NTT Triathlon Japan Cup | NTT EAST and WEST again held the NTT Triathlon Japan to help popularize and promote the sport, and NTT also continued to support for Japan's National Triathlon Team . | NTT EAST NTT WEST |
7. Others
| Genre | Example | Summary | Company |
|---|---|---|---|
| Others | Cooperation in management of national NPO search site | NTT Communications cooperated with the Japan NPO Center to create a website for searching NPOs in Japan, and continues to assist in operating the site. - NPO Plaza (in Japanese only) |
NTT Communications |
| Support for Pink Ribbon Campaign | A Pink Ribbon Campaign site (in Japanese only) has been set up on a internet portal site "goo" to broaden awareness of the importance of early detection, examination, and treatment of breast cancer. Employee volunteers participate in Pink Ribbon events and donations from employees are given to the campaign. And also NTT Resonat has conducted a surveys on awareness of breast cancer via Internet. | NTT Resonant |
