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NTT HOME > CSR of the NTT Group > NTT Group CSR Report 2007 > Team NTT communication > Creating a Healthy Corporate Culture

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Team NTT communication

Creating a Healthy Corporate Culture

  • Raising employee awareness of human rights through various activities
  • Surveying attitudes and conducting employee training and other awareness activities to maintain high ethical standards among our workforce

Raising human rights awareness

The NTT Group considers the creation of a corporate culture free of prejudice and discrimination to be essential to the formation of a well-adjusted society where human rights are respected. We also feel that actively tackling human rights issues is another aspect of fulfilling our corporate responsibility to all of our stakeholders, and as such, we encourage employees to regard human rights as a personal issue, and work to deepen their awareness and understanding so as to perform their day-to-day business activities in a way that respects human rights. We provide a broad range of human rights education focused on such issues as discrimination, people with different abilities, the elderly, foreign residents in Japan, sexual harassment, and power harassment, as well as trends in human rights in Japan and abroad. All NTT Group companies provide workshops, e-learning courses, and other programs that enable employees to learn about these issues on a continuing basis. Other activities to boost awareness of human rights include soliciting human rights slogans and ideas for posters promoting awareness of human rights from NTT employees and their families, the best of which are compiled into calendars and distributed around the workplace.
This is a photograph of the January page of an NTT EAST calendar for raising awareness of human rights.   This is a photograph of an NTT WEST poster announcing its "No sexual harassment" policy.
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Raising ethical standards

The NTT Group conducts a variety of activities to raise awareness among employees - including temporary and contract employees - of proper ethical standards and business practices. Included in these ongoing activities are lectures for both executives and employees by outside experts in human rights, e-learning programs, the display of posters, and case studies posted on the NTT intranet promoting an understanding of ethical considerations and compliance with good business practices. The responses of employees to opinion surveys are also analyzed and reflected in the content of these activities. Drunk driving became a major social issue in 2006, and NTT ran a No More Drink-Driving poster campaign to raise group-wide awareness of this issue. Group companies also implemented various measures in addition to the display of posters, including in-house workshops, distribution of leaflets, the wearing of No Drink-Driving badges, and the deployment of breathalyzers together with key drop boxes for people who have been drinking to leave their car keys.
The NTT Group understands the importance of raising individual awareness in maintaining high ethical standards, and will continue to make every effort to promote these issues in the workplace.
This is a photograph of a No More Drink-Driving poster.

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