Special goo Green Label project donates 15% of website revenue
NTT Resonant, an NTT Communications Group company, posts various local and international news items about the environment on the Kankyo goo section of its goo portal site. Kankyo goo content includes interviews with leaders of companies noted for their efforts for the environment, an environmental education section, and a comprehensive glossary of environment-related keywords.
The site also presents annual Kankyo goo Awards to businesses, government agencies, NPOs, NGOs, universities, independent research and other organizations, and individuals whose efforts to actively disseminate information about environmental protection and community engagement initiatives via the Internet warrant recognition. 16 websites received awards in 2007.
The goo Green Label project was also launched in August 2007 to donate an amount equal to 15% of the revenue generated from use of the goo search engine from the goo Green Label site to organizations working to resolve environmental issues. As of July 2008, a total of 1.35 million yen had been donated to three environmental protection organizations — FoE Japan (international environmental NGO), WWF Japan nature conservation NGO, and Kiyosato Educational Experiment Project (KEEP) Foundation.
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Environmental/CSR Reporting Symposium
On December 13, 2007, NTT held an Environmental/CSR Reporting Symposium (with assistance from the Ministry of the Environment and Ministry of the Economy, Trade and Industry). A keynote speech titled "Innovation Strategy-Driven CSR Management" and a panel discussion were followed by the announcement of results of a survey on public awareness of environmental/CSR reporting conducted by goo Research, the Internet survey service operated by NTT Resonant. This symposium, which drew a strong turnout of about 420 participants that filled the venue to capacity, is one example of the way in which the NTT Group strives to engage stakeholders.
Symposium participants
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Seven NTT Group companies take top slots in the 11th Nikkei Environmental Management Survey
NTT Group companies have earned high marks from other organizations for their environmental management efforts. Seven NTT Group companies placed among the top-ranking companies in the Communications and Service Industries category of the 11th Nikkei Environmental Management Survey announced in December 2007. Nikkei Inc. has conducted this survey annually since 1997 to comprehensively appraise efforts by private enterprises to implement environmental measures such as reducing GHG emissions and waste output while also boosting management efficiency.
NTT Communications deserves special mention for placing top of category for the second consecutive year, while NTT DOCOMO improved its rank by one to place fourth, and also placed 23rd in January 2008 in TOYO KEIZAI INC.'s CSR Rankings.
11th Corporate Environmental Management Survey (Nikkei Inc.)
- Communications/Service Sector -
- 1st place NTT Communications
- 2nd place NTT FACILITIES
- 3rd place NTT West
- 4th place NTT DOCOMO
- 5th place NTT East
- -
- 7th place NTT COMWARE
- -
- 13th place NTT DATA
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Supporting Miyake-jima's recovery and environmental education through MIYAKE-ECO.NET
In July 2005, NTT DATA together with Miyake Village (Tokyo) and the Wild Bird Society of Japan launched the MIYAKE-ECO.NET project to support the recovery of Tokyo's Miyake-jima, an island devastated by the eruption of Mount Oyama in June 2000. (Project administration was transferred to Miyake village at the end of fiscal 2008). In fiscal 2008, a nature class using MIYAKE-ECO.NET content was held at Miyake Village's Public Elementary School with NTT DATA employees serving as instructors.
Miyake-jima nature class
Participating in Ministry of Internal Affairs and Communications study group, symposiums, and international conferences on environmental issues
The NTT Group actively participates in projects outside the group to ensure that the fruits of our R&D into environmental technologies will contribute to reducing environmental impacts throughout society. In addition being a regular participant in the Ministry of the Environment's Research Project of Japan Low Carbon Society Scenarios toward 2050 to study and plan long-term scenarios for countering global warming, we participated in the Ministry of Internal Affairs and Communications' Study Group on ICT Policies for Addressing Global Warming, contributing by preparing a report on the impacts of ICT on global warming. In April 2008, NTT Laboratories took part in discussions on the role of ICT in resolving problems of climate change at the Kyoto Symposium on ICTs and Climate Change held by the Ministry of Internal Affairs and Communications and the International Telecommunication Union Telecommunication Standardization Sector (ITU-T), and NTT is also participating in international initiatives such as the World Business Council for Sustainable Development (WBCSD) and Global Environmental Action (GEA).
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Informing the public about the environmental benefits of ICT services
To help reduce the environmental impacts of society as a whole, the NTT Group is informing its customers of the environmental benefits of ICT services through environmental advertising and other means, including the display of posters touting the environmental benefits of ICT services during the G8 Hokkaido Toyako Summit held in July 2008.
Poster displayed during the G8 Hokkaido Toyako Summit
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Study sessions for environmental personnel using remote interactive learning system
At the NTT Group, study sessions are held each year for environmental personnel using NTT LEARNING SYSTEMS' MICE remote interactive learning system. The two sessions held in fiscal 2008 in Tokyo and Osaka were attended by 324 personnel.
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Raising employee environmental awareness
To raise employee awareness about the environment, posters promoting Cool Biz and Warm Biz* energy conservation dress codes are posted in NTT Group company workplaces. Other awareness activities include the publication of environmental content on company intranets and in CSR newsletters, distribution of eco-cards, and environmental poetry contests.
* Cool Biz and Warm Biz
Japanese government initiatives to save energy and reduce CO2 emissions through promoting dress codes that help limit the use of air conditioning
Warm
Biz promotional poster (NTT West)
Environmental poem calendar (NTT DATA)
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Participation in Black Illumination campaign
NTT DOCOMO participates in the Black Illumination campaign organized by the Ministry of the Environment.
Illuminated building
Building with illumination turned off
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