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NTT HOME  >  NTT Group CSR  >  Safe and secure communication  >  Creating services based on universal design

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Improving Customer Satisfaction and Convenience

Creating services based on universal design

Creating products and services that are accessible to everyone

The NTT Group recognizes that the aging of society makes it even more essential that communications services are easily accessible to any and every user. We educate our employees in universal design concepts and do our utmost to create products and services that can easily be used by the elderly, people with disabilities and all others.

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Release of the world's first fully-automated subtitle production system for live news broadcasts

In January 2008, NTT Communications launched the world's first trial of a Fully Automated System for TV News Subtitles for live news broadcasts. The system enables subtitles to be easily added to live news broadcasts in as little as 10 seconds' preparation time, and without requiring operation personnel during broadcast.

Approximately six million people in Japan currently suffer from hearing loss due to hearing impairments or aging. The Ministry of Internal Affairs and Communications has accordingly established guidelines aimed at ensuring that all programming with certain exceptions is equipped with subtitles by fiscal 2018. Anticipating this need, the new system uses an auto-delivery system to enable real-time delivery of pre-registered news copy as subtitles with minimum display time-lag for the viewer.

This is a photograph of a TV news program using a fully automated system for adding subtitles to live news broadcasts.Subtitles displayed in real time

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Checking website accessibility

Hanamaru Checker is a tool that we have developed to check website accessibility. A trial service is now available on the NTT Cyber Communications Laboratory Group website. This site is also voice browser-enabled for access by the visually impaired.

This is a screenshot of Hanamaru Checker, a tool for checking website accessibility.Hanamaru Checker

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A mobile phone that embodies safety, simplicity, legibility, and user-friendliness

Further improvements have been made to the Raku-Raku PHONE, with a focus on design, features, and functions that make it even easier for anyone to use. We will continue to improve the user-friendliness of our handsets through the formulation of universal design guidelines and other measures.

This is a photograph of the Raku-Raku PHONE, a handset designed with large buttons and text display and other features that make it easy for anyone to use.Raku-Raku PHONE Ⅴ

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Bone conduction receiver-microphone launched to aid hearing

The Sound Leaf Plus bone conduction receiver-microphone has been launched as a communications tool to help mobile phone users suffering from hearing loss due to aging or hearing impairment. This device enables the other party's voice to be clearly heard even in noisy locations by sending vibrations through the bones in the skull directly to auditory nerves.

This is a photograph of the Sound Leaf Plus, a bone conduction receiver-microphone that sends voice vibrations through the bones in the skull directly to auditory nerves.Sound Leaf Plus

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Received Prime Minister's Award for activities centered on the concept of universal design

The DOCOMO Hearty Style initiative inspired by universal design concepts won the Prime Minister's Award in the 2007 Barrier-Free Contributors Awards. In addition to developing handsets that are universally accessible, DOCOMO was highly praised for its overall efforts in universal design, including initiatives such as barrier-free access to DOCOMO Shops, Videophone-based customer support, and user manuals in braille and audio form.

This is a photograph of NTT DOCOMO employees who won the Prime Minister's Award in the 2007 Barrier-Free Contributors Awards for their efforts to develop universally accessible handsets and user-friendly services.Prime Minister's Award winners

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