The world of telecommunications has been changing dramatically with the spread of ubiquitous broadband networks and increasing integration of services in conjunction with IP network deployment. At the same time, present-day society now faces a wide range of pressing issues, including an aging and shrinking population, widening social disparities, stretched nursing care and medical treatment systems, energy, resource, and environmental issues, and response to large scale natural disasters. The prominence given to environmental concerns at the G8 Hokkaido Toyako Summit in July 2008 testified to the growing urgency of such issues in recent years, and countermeasures are being considered and implemented on a national level.
We of the NTT Group believe that it is our responsibility to society to do whatever we can within our business to tackle these increasingly diverse and complex issues and contribute to the sustainable development of society. With this CSR goal in mind, we are working as one to implement a wide range of initiatives based on our NTT Group CSR Charter.
In May 2008, we announced our "Road to Service Creation Business Group" vision aimed at listening to our customers, improving customer satisfaction and providing new services tailored to changing customer and societal needs. We are striving to further enhance living standards and business productivity through utilizing next-generation network (NGN) and Super 3G (a high-speed mobile data communications standard) to build a full IP network and develop a growing range of ubiquitous broadband services in new business areas including solutions business, energy, and environment. We also believe that providing even more convenient and user-friendly services requires that we leverage our all-round strengths as a Group by pooling the business resources of our fixed communications, mobile communications, systems integration, and other businesses.
We launched NGN-based commercial services in parts of the Tokyo metropolitan area and Osaka Prefecture in March 2008. We will expand these services in phases to ultimately cover all of Japan, and we aim to complete migration from the current B FLET'S service by fiscal 2013. We see NGN as a vital platform for further contributing to the sustainable development of society, and we will strive to develop an increasing range of NGN-based services through broad industry collaboration.
We are also taking a unified approach to tackling environmental issues, focusing in particular on curbing the CO2 emissions generated by our business activites — currently rising as a result of the growth of our information and communication technology (ICT) services — through a range of measures including environment- and energy-related R&D and the deployment of energy-efficient network equipment and data centers. We have also launched "Green NTT" activities to further promote the use of solar power and other alternative energy sources across the Group and plan to take further measures to counter global warming in the future.
We also help to mitigate the impact of human society as a whole on the environment through providing high quality video conferencing, Internet shopping, and other ICT services that reduce the need for movement of people and goods, resulting in CO2 emission reductions.
As we work towards the full-scale rollout of ubiquitous broadband services, we will strive to constantly keep our responsibility to society in mind and make CSR a top priority in the management of our business. We have designed this CSR report to promote dialog with all of our stakeholders by providing an easy-to-grasp overview of our activities.
We would welcome and appreciate any thoughts and comments regarding our efforts and this CSR Report.
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