Last updated : May 22, 2012

Overview of Business Results by Business Segment (April 1, 2011 - March 31, 2012)

(Billions of yen)

	Fiscal Year Ended March 31, 2011 (April 1, 2010 - March 31, 2011)	Fiscal Year Ended March 31, 2012 (April 1, 2011 - March 31, 2012)	Change	Percent Change
Operating revenues	4,224.3	4,240.0	15.7	0.4%
Operating expenses	3,385.2	3,363.6	(21.6)	(0.6)%
Operating income	839.1	876.4	37.3	4.4%

Number of Subscriptions

(Thousands)

		March 31, 2011	March 31, 2012	Change	Percent Change
Mobile phone services		58,010	60,129	2,120	3.7%
	FOMA services	56,746	57,905	1,159	2.0%
	Xi services	26	2,225	2,199	-
i-mode services		48,141	42,321	(5,819)	(12.1)%
sp-mode services		2,095	9,586	7,492	357.7%

Notes:

1. Figures for mobile phone service subscriptions, FOMA service subscriptions and mova service subscriptions includecommunications module service subscriptions.
2. Effective March 3, 2008, the use of the "2-in-1" service, in principle, requires a "FOMA" subscription; the number of mobile phone service subscriptions and the number of "FOMA" service subscriptions include such "FOMA" subscriptions.
3. The number of i-mode service subscriptions is the total of FOMA service subscriptions and mova service subscriptions.

NTT DOCOMO, INC. (NTT DOCOMO), the main subsidiary of NTT in the mobile communications business segment, developed the "Medium-Term Vision 2015: Shaping a Smart Life" as its medium-term management policy with a goal of becoming an "integrated service company placing mobile services at the core."Based on this medium-term vision, NTT DOCOMO worked towards new value creation through the convergence of various industries and services, while aiming for further development of handsets and services with a focus on smartphones, in order to offer enhanced safety and security and deliver more convenient and efficient solutions to people's everyday lives and businesses. The measures being undertaken are as follows:

[1] Number of Subscriptions to Main Services

• Number of mobile phone service subscriptions: 60.13 million (Compared to March 31, 2011: 2.12 million increase)
  (Partial listing only) FOMA service subscriptions: 57.90 million (Compared to March 31, 2011: 1.16 million increase)
  (Partial listing only) Xi service subscriptions: 2.23 million (Compared to March 31, 2011: 2.20 million increase)
  (Note) Number of subscriptions to mobile phone services, FOMA services and Xi services include communication module service subscriptions. The "mova" service has been terminated as of March 31, 2012.

[2] Expansion of Smartphone Sales

• With respect to smartphones, NTT DOCOMO launched a new portal site for smartphones, "dmenu," and the content market that NTT DOCOMO operates, "dmarket," while expanding its handset lineup. NTT DOCOMO enhanced customer convenience by providing services for smartphone use such as the main services for i-mode, including "i-channel," "i-concier," and "Keitai Data Oazukari Service," and by offering discount services for customers who subscribe to more than one tablet device. As a result of these efforts, smartphone sales showed a significant increase, with handset sales of 8.82 million for the fiscal year.

[3] Development of "Xi" Services

• With respect to Xi, the high-speed, large capacity and low latency LTE service that launched in December 2010, NTT DOCOMO launched voice services in addition to data transmission services and expanded the Xicompatible handset lineup and enhanced rate plans. Further, in December 2011, NTT DOCOMO increased the communication speed in limited areas (75 Mbps) when outdoors, and from January 2012, expanded the coverage area to major cities of prefectural capitals, and increased the number of base stations for Xi services to over 7,000 stations.

[4] Enhancement of Services

Main Services Launched in the Fiscal Year

Service, etc.	Description
dmenu	Portal site for smartphones that enables easy searches of diverse content provided by content providers, and of services provided by NTT DOCOMO.
dmarket	Contents marketplace for smartphones managed by NTT DOCOMO comprising the "Video Store," "Book Store," and "Music Store," and "Applications and Reviews" content store, which introduces recommended applications.
Shabette Concier	Voice-agent application that searches for and provides information, as well as handling mobile phone functions, just by talking into the smartphone (free-of-charge).
DOCOMO Anshin Scan	Anti-virus service for smartphones (free-of-charge).
Mobile Groupware	Cloud service for corporate customers with various functions enabling the sharing of internal company information, accessing webmail and scheduling from outside the company via smartphones.
Prepaid data plan	Special data communications prepaid plan that can be used on the PlayStation®Vita released by Sony Computer Entertainment Inc. Two fee rate plans depending on use time (20 hours and 100 hours).

After-sales Support Effort

• NTT DOCOMO launched "Smartphone Anshin Remote Support" to provide customers with professional assistance concerning the operation or settings of smartphones or tablet devices from its call center staff who can monitor the handset operations from remote locations.

[5] Activities for New Value Creation

• In conjunction with the April 2012 launch of "Mobacas" (mobile-dedicated broadcasting) services, NTT DOCOMO increased its investment in mmbi, Inc., an approved key terrestrial broadcasting business operator for the mobile reception of "Mobacas," prepared for the launch of the broadcasting station for smartphones, "NOTTV," and started sales of two compatible handsets compatible with such services.
• With the expansion of business synergies as a goal, NTT DOCOMO acquired Radishbo-ya Co., Ltd. ("Radishbo-ya"), which provides membership-based home-delivery of organic and low-pesticide vegetables and additive-free foods, through a tender offer, and executed a basic agreement of business and capital alliance between Radishbo-ya and Lawson, Inc.
• NTT DOCOMO has executed a basic agreement for a capital and business alliance with OMRON HEALTHCARE Co., Ltd. based on the premise of founding a new company for the purpose of developing and providing health and medical support services.

[6] Series of Service Interruptions

With respect to the series of service interruptions of the "sp-mode" (an ISP service for smartphones) and packet switching, NTT DOCOMO received administrative guidance from the Ministry of Internal Affairs and Communications on January 26, 2012. NTT DOCOMO submitted a report on March 30, 2012 summarizing the measures it has taken to prevent mobile communications service interruptions, protect the confidentiality of communications and appropriately manage personal information. NTT DOCOMO extends its deepest apologies to customers for any inconvenience caused by these service interruptions.

NTT DOCOMO takes these matters very seriously. After the service interruptions on December 25, 2011, NTT DOCOMO established the "Task Force for Improvement of Network Infrastructure," headed by the president and CEO, to promptly identify and rectify the cause of these problems and implemented drastic measures to improve the reliability for customers. In addition, NTT DOCOMO will make every effort to ensure that customers can continue to use its services safely and with peace of mind going forward by implementing measures to improve trust and expandability toward the creation of a network infrastructure that can support as many as 50 million smartphones. NTT DOCOMO will continually work to strengthen its facilities.

As a result of the above developments, and despite a decline in voice revenues due to the impacts from the penetration of "Monthly Support" discount programs in conjunction with the expansion of smartphone sales, consolidated operating revenues for the mobile communications business segment for the fiscal year ended March 31, 2012 were 4,240 billion yen (an increase of 0.4% from the previous fiscal year) due to an increase of IP /packet communications revenues and communications handset sales revenues as a result of NTT DOCOMO's efforts to strengthen sales of smartphones. On the other hand, despite an increase in distributor commissionsresulting from the increase in smartphone sales and an increase in wholesale unit prices of handsets, consolidated operating expenses for the fiscal year ended March 31, 2012 were 3,363.6 billion yen (a decrease of 0.6% from the previous fiscal year) as a result of a decrease in handset repair fees and telecommunications facilities usage fees. As a result, consolidated operating income was 876.4 billion yen (an increase of 4.4% from the previous fiscal year).

• Regional Communications Business Segment
• Long-distance and International Communications Business Segment
• Mobile Communications Business Segment
• Data Communications Business Segment
• Other Business Segments

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