NTT Group announced new Medium-Term Management Strategy, the “Road to Service Creation Business Group” in May 2008. This strategy aims to create new broadband services in cooperation and collaboration with a diverse range of business partners while actively expanding information and communication technologies (ICT) focused on the next-generation network (NGN) and mobile services.
Some of the results of NTT's research and development (R&D) activities and trials, which will play key roles in achieving these goals, are displayed below.

Creating Services through the Merger of Networks and Applications

SaaS（Software as a Service）

NTT Group is cooperating and collaborating with various partners to establish new SaaS markets built on safe and secure ICT infrastructure centered around the NGN.

IPTV (new video distribution services)

• Provision of new video distribution services for the distribution of high-definition video to homes (service name: “Hikari TV”)
• Going forward, the development and investigation of new IPTV-based services that take advantage of IPTV's bi-directional communication characteristics (“Hikari TV Lab”)

Digital Signage

Installations of outdoor displays are increasing on trains and large commercial buildings. Digital signage is viewed as a new advertising medium and NTT is developing technologies for centralized distribution of content to multiple displays via networks and measurement of advertising effects.

Home ICT Services

NTT Group is developing services that make life safer and more secure, convenient and fulfilling by using networks and household devices other than PCs to support family activities in a variety of scenarios.