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NTT Communications

“050 plus for Biz,” introduced by NTT Communications, is a 050 IP telephone application that allows calls between smartphones to be made at a low rate. Since calls between “050 plus for Biz” subscribers are free of charge, calls between colleagues can be made at no cost, and calls outside the company can also be made at a low rate.
Recently, at the MM Research Institute Awards 2012, which were announced on June 19, 2012 by MM Research Institute, “050 plus for Biz” won the grand prize in the Next Generation Network Products/Services Division, Smartphone Business Applications Field. The application was valued for its usability on any device with any mobile phone carrier, and for its ability to extensively reduce telecommunications costs.
Further, “050 plus,” provided for individual customers, won the gold prize at the “ASCII Smartphone App Awards 2011” (ASCII Media Works Inc.) announced on November 21, 2011.

As “050 plus for Biz” can be installed on employees' personal smartphones, companies can use these devices as business phones under a “BYOD (Bring Your Own Device)”^* policy.

• * BYOD…“bring your own device.” Employees bring their own personal devices to the office and use them for business purposes.

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NTT DATA

On June 7, 2012, NTT DATA introduced “BizXaaS BA,” a customer information analysis support service utilizing corporate big data.
“BizXaaS BA” provides comprehensive services, from installation support to analysis and utilization consulting, with a big-data analysis platform and a standard customer information analysis report as a set. “BizXaaS BA” enables quick and cost-effective use of customer information analysis reports without users having to establish their own system.
NTT DATA plans to promote use of its services to corporations that plan to undertake new customer information analyses and to the corporations that are considering new customer information analyses utilizing big data in addition to existing customer information analysis.

Responding to customers' needs in utilizing big data

There is an expectation that big data, such as Internet search results, shopping history and entrance and exit records at station ticket gates, should be analyzed and utilized as customer information. However, customers have concerns, including not knowing how to get started, or wanting to try big data analysis at low investment costs. NTT DATA was able to reduce costs by maximizing the use of open-source technologies, such as Hadoop. Further, NTT DATA also enabled corporations to implement big data analysis while keeping initial investment costs down by offering a fee structure that varies depending on service use.

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