For Immediate Release
September 18, 1997
NTT Group Announces "Arcstar" A New Brand Name for its Global Services
Nippon Telegraph and Telephone Corporation (NTT) announced today its decision to use "Arcstar" as a unified brand name for global services provided by the NTT Group (please see attachment).With the launch of the Arcstar brand name, NTT hopes to become a bridge (Arc) connecting all people with a brighter future (star). NTT Group, which has begun providing telecommunications services globally, will contribute to the development of global multimedia communication and help to enhance our daily lives.
NTT will promote the "Arcstar" brand name to enhance NTT's image in the international telecommunications market. The brand will be initially used to promote high-quality global services to companies both within and outside of Japan.
