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NTT Press Releases

September 8, 2016

NTT and Ars Electronica Futurelab, an international media art research institute, to start joint research on user experience enhancement through “the fusion of ICT and art”
~Promoting the creation and research of new concepts through state-of-the-art technology and creative thinking~

The Nippon Telegraph and Telephone Corporation (Headquarters: Chiyoda Ward, Tokyo, President & CEO: Hiroo Unoura, hereinafter referred to as NTT) and the international media art research institute Ars Electronica Futurelab (Linz, Austria Director: Horst Hortner) agreed today to conduct a joint research in the goal of enhancing user experiences through the fusion of ICT and art.

Through this joint research that brings together NTT’s state-of-the-art technology such as artificial intelligence and media processing technology and Ars Electronica Futurelab’s skills and know-how on creative thinking, they plan to promote the creation and research of new concepts in hopes to be able to provide “new experiences and experiences that move the hearts of people as well as hospitality” in public spaces moving forward into 2020.

In addition, the first series of results from the research was revealed at the “Ars Electronica Festival 2016”, an international media art event organized by Ars Electronica.

  • Ars Electronica CenterArs Electronica Center
  • Ars Electronica Festival 2016Ars Electronica Festival 2016

Photo: Nicolas Ferrando, Lois Lammerhuber

Background

As one of the most prominent comprehensive research institutes in the world in the field of information and communication technology, the NTT R&D Laboratories conduct research on infrastructure technology for new communication services and communication network and state-of-the-art basic technologies looking forward to ten years into the future. Besides that, to create hospitable and moving experiences to a multitude of people including international tourists visiting Japan in 2020, they have been conducting trial experiments in public spaces like Terminal 1 in Haneda Airport (*1), commercial facilities in the Namba area (*2), SXSW2016 (*3), Japan KABUKI Festival in Las Vegas 2016 (*4), etc.

Since its establishment, Ars Electronica Futurelab (*5), based at the Ars Electronica Center in Linz, Austria, has been conducting research, education, and social activities with media art. Linz, the city at which it is based, is known worldwide as a city with a lively scene of contemporary art due to many years of activity by Ars Electronica. Ars Electronica Futurelab has connections with global leaders and visioners of cutting-edge technology and art, and the futuristic new concepts and visions created by the Ars Electronica Futurelab strongly influences creative companies around the world (*6).

Outline of the joint research

The joint research is not only a further innovation on the newest ICT which is the strength of NTT. By combining it with the strengths of Ars Electronica Futurelab, skills and know-how in creative thinking, the joint research hopes to promote the creation and research of new concepts and to come up with new, moving experiences and develop new services and future concept models that can touch the senses and emotions of humans in a way that has never been done before. Specifically, the research will have themes like “artificial intelligence”, “IoT/robotics”, “high realistic media”, “big data”, “UI/UX”, “human information science”, etc.

First series of results to be revealed at the Ars Electronica Festival 2016

(Linz, Austria, September 8 - 12). Organized by Ars Electronica (*7), it is a globally known media arts festival with exhibitions of innovative media art and symposiums at the intersection between art, technology and society. The results of the joint research had been jointly exhibited as below.
(Reference: Number of exhibits in 2016,: 534, 85,000 participants from 42 countries)

1.Exhibition app to enhance visitor experiences: Ars Wild Card+ (*8)

By equipping “Ars Wild Card”, the app that scans the QR codes of exhibits and identifies the exhibit items, with NTT’s angle-free object-search technology (*9), users can identify exhibit items using their camera function of the app even without the need to scan QR codes. In addition, the exhibit items can be printed as souvenir postcards to bring home.

Obtaining more information on exhibited items with the Ars Wild Card+ appObtaining more information on exhibited items with the Ars Wild Card+ app

2.Signboards with surprising effects and participatory workshop

With the technology of protean lights (*10) developed by NTT, originally static printed navigation signboards throughout the venue and pictures drawn by visitors will look like they are moving. This is different from devices for dynamic displays like digital signage, but the printed materials, signboards, and the floor that should be static will look like they are moving. Besides that, at the workshop based on the main theme of the festival, “Alchemists of Our Time”, the faces of imaginary alchemists drawn by visitors will come to life and start moving on the spot.

Example of a navigation signboard using Protean lights (signboard appears to be guiding visitors to the left)Example of a navigation signboard using Protean lights (signboard appears to be guiding visitors to the left)

Example of a face coming to lifeExample of a face coming to life

Contact Information

Service Innovation Laboratory Group

Planning Department Spokesperson
E-mail:randd@lab.ntt.co.jp

Innovative R&D by NTT
NTT Has Instituted a Logo to Represent R&D Activities.

Information is current as of the date of issue of the individual press release.
Please be advised that information may be outdated after that point.

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