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The NTT Group is accelerating its transition to its new business model, B2B2X.
Through collaborations with business partners in a variety of fields,
NTT aims to create services that will serve as the standard for future generations.
These fields include sports,
for which NTT has sponsored events throughout the world.

Collaboration

Enabling the NTT Group and its partners to deliver new value derived from its strengths to consumers via service providers.
NTT’s transition to its B2B2X model is underway, and its corporate value is expanding.

Increasing the appeal of watching sports by delivering new and moving experiences.

Smart Stadiums

Bringing new and moving experiences to sports in Japan

NTT Group x J League x DAZN

Bringing new and moving experiences to sports in Japan

NTT Group x J League x DAZN

The J League, DAZN, and the NTT Group are working together to incorporate ICT at the home grounds of all J1 football clubs and other stadiums throughout Japan. They are also installing Wi-Fi, establishing other information services, and providing opportunities for spectators to develop a greater interest in the surrounding areas and communities.

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Optimizing manufacturing and production through the IoT

NTT Group x Fanuc

Optimizing manufacturing and production through the IoT

NTT Group x Fanuc

Fanuc, one of the world’s leading suppliers of factory automation products and robots, has developed its open-platform FIELD system by utilizing NTT Basic Research Laboratories’ latest edge-computing technologies, NTT Communications’ global ICT platform, and various NTT Data applications. The FIELD system will enable machines to cooperate flexibly and intelligently with each other, thereby accelerating the emergence of ground-breaking new manufacturing systems.

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Supporting safe driving management through the IoT

NTT Group x SAP

Developing IoT solutions to support safe driving management

NTT Group x SAP

SAP and the NTT Group have entered into a partnership to develop a sophisticated driving management solution that is safe and unobtrusive. It combines SAP applications for gathering and analyzing vehicle data together with hitoe®, a functional material developed by NTT and Toray Co. that collects biomedical data from the wearer. The use of this solution is being promoted around the world.

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Collaborations help create new value

Interview with Ichiro .01 Leveraging the Power of ICT to Further the Evolution of Sports

Sports has become a battle for information, with teams seeking to make full use of it in analyzing rival teams. ICT is also used in the provision of fan services, making stadiums more fun places to be.

Sports

Having long supported the world’s leading sports, the NTT Group continues to take up
the challenge of leveraging the latest ICT in the sports industry. We aim to broaden the appeal of sports to an unprecedented level.

Nishikori serving right in front of you!

Nishikori serving right in front of you!

NTT has used its VR and haptic technology to develop a system that allows you to experience the feeling of standing on the same tennis court as Kei Nishikori and returning his serve. The company is planning to develop systems that can be used for training in various sports and reality systems that allow normal people to have fun experiencing the bodily sensations of sport.

NTT's laboratory collaborates with Kei Nishikori! Please take a look at the state of our research into reality-based sports simulation.

Leveraging ICT to improve the convenience and appeal of triathlon events

Triathlon

Leveraging big data to transform bicycle racing

Tour de France

Leveraging big data to transform bicycle racing

Tour de France

The NTT Group’s Dimension Data provides an integrated platform that supports the world’s leading bicycle race: the Tour de France. Fans, viewers, and teams are given real-time information, thereby revolutionizing the way in which the race is watched.

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Visualizing the race driver's abilities and condition

IndyCar Race

Visualizing the race driver's abilities and condition

IndyCar Race

Together with NTT Basic Research Laboratories, NTT Data has trialed a system for gathering biomedical data by using it on motorsport drivers racing in the world’s fastest circular-track races, including the Indianapolis 500 and other IndyCar races. The drivers’ movements and physical capabilities, which cannot be directly observed from outside the car, are visualized. This will be of great help when providing driver training and in preventing accidents.

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Making golf watching an interactive experience

The Open

Making golf watching an interactive experience

The Open

At the British Open—which is often referred to as “The Open” and is one of the four major tournaments in the world of professional golf—NTT Data enables data generated during the tournament to be made available to the public in real time. This interactive viewing system enables people to enjoy the tournament as never before.

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Using apps to create excitement at sports competitions

Alpine skiing

Using apps to create excitement at sports competitions

Alpine skiing

At the Audi FIS Alpine Ski World Cup competition that was held in February 2016 at the Naeba Ski Resort (Yuzawa, Niigata Prefecture), NTT released an official smartphone app for the competition. This app provided content that helped raise the excitement level at the event, including a function that allowed users to instantly confirm ski run results and access information on shuttle buses.

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Leveraging the Power of ICT to Further the Evolution of Sports

Interview with Ichiro .02 Collaborations help create new value

When a group of people from different backgrounds comes together, they are able to create new value that none of them would have ever conceived of before. It may well be possible for many more advances to be made through collaborations like this.