We have held the NTT Group CSR Conference every year since fiscal 2014 in order to promote understanding of CSR across the entire NTT Group. The conference for fiscal 2018, the fifth such conference, was held in February 2018 and attended by around 200 people including CSR and the environmental staff from Group companies as well as employees and others with an interest in CSR.
Scene at the conference
Scene at the conference
To kick off the conference, Jun Sawada, Representative Member of the Board and Senior Executive Vice President, CSR Committee Chairperson, delivered the opening remarks about how employees need to think about CSR on a daily basis. Sawada explained that thinking about CSR is the same as thinking about business, while looking back on the NTT Group’s operating environment. He also called on employees to aim to become a Value Partner continually chosen by customers.
He added that the NTT Group’s mission is to help support society, create new social infrastructure, and innovate organizations in society and in the corporate world. To fulfill this mission, Sawada talked about the need for management with integrity and becoming a group of companies that is continually trusted by its diverse stakeholders.
Senior Executive Vice President Sawada delivering the opening remarks
After the opening remarks, the Presentation of Superior CSR Initiatives was held, where seven initiatives selected out of 45 entries were shared by Group companies in Japan and abroad. Staff from everis in Chile and Dimension Data in South Africa took part in the presentations, giving a global flair to the event. Subsequently, during the Presentations on Social Contribution Ideas, which have been continued since fiscal 2015, out of the 119 ideas submitted by employees from throughout the Group, three were selected to make presentations.
As a result, four of the Superior CSR Initiatives were selected as CS Grand Prize finalists, with one to be awarded the CSR Grand Prize and the other three to be recognized with the CSR First Prize in May 2018. Among the Social Contribution Ideas, the one presented by NTT DOCOMO about letters and albums to be sent to children around the world with intractable diseases to fulfill their dreams and give them courage was recognized with the Grand Prize.
The panel discussion featured a presentation of activities and discussions by representatives from Dai-ichi Life Holdings, Inc. on the theme of instilling a company’s CSR philosophy.
Scene from the panel discussion
The display corner, set up separately from the main venue, included a number of exhibition areas such as an introduction to and sales of fair trade products in collaboration with NPOs, booths for introducing special-purpose subsidiaries associated with the Group, and an opportunity to experience blind soccer. Furthermore, a new exhibition on LGBT initiatives within the Group was set up to promote understanding among participants.
NTT Group sports for the physically challenged
NTT Group social contribution activities
Blind soccer experience
Sales of fair trade products
In the survey conducted after the conference, 97% of the respondents indicated that their understanding of CSR had “increased significantly” or “increased to a certain degree,” making the conference a highly significant event that raised employee CSR awareness. We will continue to hold the conference over the coming years and work to improve measures aimed at participation by Group employees toward further enhancing CSR awareness.
|CSR Grand Prize finalists|
|Utilization of IoT in agriculture with sensing solutions||NTT East|
|IoT service for monitoring workers using vital sensors||NTT PC Communications|
|Provision of a mobile phone app that can both convert incoming voice into text, and outgoing text into voice||NTT DOCOMO|
|Bicycle-led education and environmental conservation project||Dimension Data|
|Employment opportunity promotion and other initiatives at call centers||NTT Communications|
|Reduce food waste through donations of stockpiled supplies||NTT TechnoCross|
|Open innovation for social development in Latin America||everis|
|Letters and albums to be sent to children around the world with intractable diseases to fulfill their dreams and give them courage||NTT DOCOMO|
|Nursing care recreation proposals led by NTT Group||NTT Business Associe|
|Response to Japan’s 2025 problem (baby boomers reaching 75 years of age and the resulting burden on the medical and social insurance systems) using human vital sign data and environmental data around mobile telephone base stations||DOCOMO CS|