|May 12, 2009|
|Nippon Telegraph and Telephone Corporation|
NTT and U.S. Venture Firm Ooyala to Explore Interactive Video Advertising Platform
|-Promoting interactive video advertising for the Japanese market-|
Nippon Telegraph and Telephone Corporation (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Satoshi Miura; hereafter, NTT) and Ooyala, Inc. (Headquarters: Mountain View, California; CEO: Bismarck Lepe; hereafter, Ooyala) today signed a memorandum of understanding launching a joint exploration of the business potential and technologies related to interactive video advertising*.
||Interactive video advertising enables the embedding of detailed information within video files for on-demand display, a technology that can be adapted to advertising use.
NTT and Ooyala are both seeking to create interactive video advertising business. Specifically, they hope to explore:
||provision of new services through an integration of Ooyala's in-video advertising platform with NTT's infrastructure services such as network and hosting services; and
||potential for customizing and refining an in-video advertising platform tailored to the Japanese market, and further expanding their business in the Asian region and globally.
NTT and Ooyala plan to immediately initiate a research team to study how to concretize this vision and explore possibilities for collaboration between the two enterprises.
Ooyala is a video technology company that provides an integrated platform enabling the delivery, management, and monetization of high quality video content.
Free trial Backlot accounts can be created by clicking here: http://www.ooyala.com/products/install.
For more information please visit www.ooyala.com.
For further information, contact:
Noriyuki Kaya or Takafumi Iso
Global Business Strategy Office
Nippon Telegraph and Telephone Corporation
Copyright (c) 2009 Nippon telegraph and telephone corporation